B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- share of product website visits to efficacy page for Oncology product websites (2023)
Among visits by HCPs to oncology product websites originating from email campaigns, 38% went to the Efficacy page.
- Based on Perxcept HCP panel data of oncologists
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZoomRx
Primary
Tier A
https://blog.zoomrx.com/the-untapped-potential-of-email-marketing-in-oncology/ ↗
Source Article
The Untapped Potential of Email Marketing in Oncology
Email marketing has become an essential tool for businesses across industries, and pharmaceutical companies are no exception. With the ability to personalize messages, provide relevant information, and extend their reach in a cost-effective method, email marketing has proven to be a great below-the-…
Original Research
ZoomRx
· Original study ↗
Methodology
Perxcept HCP panel data
Methodology documented
Segmentation
IndustryHealthcare
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Oncology product websites: 38% share of product website visits to efficacy page. Source: ZoomRx (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/efficacy-page-visit-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/efficacy-page-visit-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share of product website visits to efficacy page for Oncology product websites<br><small>Source: ZoomRx (2023) · <a href="https://lighthousedata.io/data/efficacy-page-visit-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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