B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
29%
29% -- effective content marketing strategy for marketers (2025)
Only 29% of marketers believe their organization has a highly effective content marketing strategy.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
https://marketinginsidergroup.com/content-marketing/what-are-paid-owned-and-earned-media-and-which-o… ↗
Source Article
What Are Paid, Owned, and Earned Media, and Which Drives More ROI? - Marketing Insider Group
What Are Paid, Owned, and Earned Media, and Which Drives More ROI?
Businesses have all the opportunity in the world to connect with their audience through their owned, earned, and paid media strategies.
- Paid media includes ads and sponsored content that quickly boost visibility.
- Owned media, lik…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Source: Content Marketing Institute
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 29% effective content marketing strategy. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/effective_content_marketing_strategy
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<blockquote cite="https://lighthousedata.io/data/effective_content_marketing_strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- effective content marketing strategy for marketers<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/effective_content_marketing_strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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