B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3
3 -- bsl phrase learning likelihood for EE campaign-exposed football fans (2025)
Fans exposed to the EE campaign were 3 times more likely to learn a British Sign Language (BSL) phrase compared to the national average.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EE / Havas Play UK
Primary
Tier B
https://www.internationalist-awards.world/ee-support-its-in-your-hands-uk/ ↗
Source Article
EE Brings Sign Language to Football, Making Inclusion Part of the Game
EE – Support. It’s In Your Hands (UK)
Embedded British Sign Language into football sponsorships, making the sport more inclusive for Deaf fans.
Submitted by Havas Play UK
Winner’s Citation
PLATINUM in the 2025 Marketing Makes a World of Difference Awards.
EE’s “Support. It’s In Your Hands” went beyo…
Original Research
EE / Havas Play UK
· Original study ↗
Methodology
Comparison of exposed fans vs national average
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
EE campaign-exposed football fans: 3 bsl phrase learning likelihood. Source: EE / Havas Play UK (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ee-bsl-learning-3x-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ee-bsl-learning-3x-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- bsl phrase learning likelihood for EE campaign-exposed football fans<br><small>Source: EE / Havas Play UK (2025) · <a href="https://lighthousedata.io/data/ee-bsl-learning-3x-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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