B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17.3%
17.3% -- email click to open rate for Education industry email marketing campaigns (2021)
The average click-to-open rate (CTOR) for email marketing in the education industry is 17.30% based on 2021 benchmarks.
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Lighthouse Research Team
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Evidence graded
Value
17.3%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaign Monitor
Primary
Tier C
https://www.onlineklik.nl/blog/email-marketing-benchmarks-2021/ ↗
Source Article
E-mailmarketing benchmarks 2021 | Online Klik - Online Marketing
Top of mind blijven bij je klanten of (nieuwe) klanten aan jouw merk binden? Dan is e-mailmarketing het ideale kanaal. Maar hoe weet je nou of je op de goede weg bent en of jouw nieuwsbrieven het wel of niet beter doen dan gemiddeld? Worry no more! Daar zijn de geliefde benchmarks voor! Op basis van…
Original Research
Campaign Monitor
· Original study ↗
Methodology
Dutch decimal comma notation (17,30% = 17.30%). CTOR calculated only among recipients who opened the email, per the article's definition. Education industry example from Campaign Monitor's 2021 benchmarks.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Education industry email marketing campaigns: 17.3% email click to open rate. Source: Campaign Monitor (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/education-email-ctor-2021
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<blockquote cite="https://lighthousedata.io/data/education-email-ctor-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.3%</strong> -- email click to open rate for Education industry email marketing campaigns<br><small>Source: Campaign Monitor (2021) · <a href="https://lighthousedata.io/data/education-email-ctor-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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