B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
22.79%
22.79% -- cpc year over year change for Education (Google Ads search) (2026 (April 2025–March 2026))
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22.79%
Unit
Percentage
Data Vintage
2026 (April 2025–March 2026)
Entity
Sample Size
13,474
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream / LocaliQ
Primary
Tier B
https://www.mbadv.agency/google-ads/metrics-and-kpis ↗
Source Article
Google Ads Metrics & KPIs: 2026 Benchmark Guide
Google Ads Metrics & KPIs: 2026 Benchmark Guide
5×
The cost-per-lead gap between the lowest- and highest-CPL industries in Google Ads search campaigns. Arts & Entertainment averages $26.84; Attorneys & Legal Services averages $131.63. Benchmarks without industry context are not benchmarks — they are…
Original Research
WordStream / LocaliQ
· Original study ↗
Methodology
WordStream 2026 benchmark vertical-level trend
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Education (Google Ads search): 22.79% cpc year over year change. Source: WordStream / LocaliQ (2026 (April 2025–March 2026)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/education-cpc-drop-2026
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<blockquote cite="https://lighthousedata.io/data/education-cpc-drop-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.79%</strong> -- cpc year over year change for Education (Google Ads search)<br><small>Source: WordStream / LocaliQ (2026 (April 2025–March 2026)) · <a href="https://lighthousedata.io/data/education-cpc-drop-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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