B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4%
4% -- email response rate for Education & EdTech B2B buyers (outbound email outreach) (2026)
Email response rates for education and EdTech buyers typically range from 4% to 7%.
- Reported as a range (4 to 7%) based on CIENCE benchmark data
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CIENCE
Primary
Tier B
https://www.cience.com/lead-generation/education/ ↗
Source Article
EdTech Lead Gen: 8+ Clients | CIENCE
Email response
4 to 7%
Industry lead generation
Education & EdTech lead generation.
8+ education clients trust CIENCE: including DigitalChalk and Learning Ally.
Industry KPI dashboard
CAC, ACV, conversion, cycle
01
CAC range
12 to 22%
02
Typical ACV
$15,000
03
Meeting to close
8%
04
Sales cycle
8 to…
Original Research
CIENCE
· Original study ↗
Methodology
Source reports a range of 4-7%; midpoint 5.5% used. Vendor-reported benchmark from CIENCE's education/EdTech lead-generation campaigns; no sample size, methodology, or explicit date stated, so collection year (2026) used as vintage.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Education & EdTech B2B buyers (outbound email outreach): 4% email response rate. Source: CIENCE (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edtech-b2b-email-response-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/edtech-b2b-email-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- email response rate for Education & EdTech B2B buyers (outbound email outreach)<br><small>Source: CIENCE (2026) · <a href="https://lighthousedata.io/data/edtech-b2b-email-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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