B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15,332
15,332 -- social media posts analyzed for Edinburgh Festival Fringe Twitter audience (2020)
A total of 15,332 posts across 12 hashtags were analyzed for the Edinburgh Festival Fringe study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15,332
Unit
Count
Data Vintage
2020
Entity
Sample Size
15,332
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Creative Informatics (Edinburgh Napier University / AHRC Creative Industries Clusters Programme)
Primary
Tier B
https://beyondconference.org/posters/benedetta-piccio-ingi-helgason/ ↗
Source Article
Benedetta Piccio & Ingi Helgason
Original Research
Creative Informatics (Edinburgh Napier University / AHRC Creative Industries Clusters Programme)
· Original study ↗
Methodology
Analysis of 12 hashtags (official Fringe hashtags plus keyword-based) collected via Nvivo Ncapture during the online Edinburgh Festival Fringe, late July to mid-September 2020
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Edinburgh Festival Fringe Twitter audience: 15,332 social media posts analyzed. Source: Creative Informatics (Edinburgh Napier University / AHRC Creative Industries Clusters Programme) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edinburgh-fringe-2020-twitter-posts-analyzed
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<blockquote cite="https://lighthousedata.io/data/edinburgh-fringe-2020-twitter-posts-analyzed" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15,332</strong> -- social media posts analyzed for Edinburgh Festival Fringe Twitter audience<br><small>Source: Creative Informatics (Edinburgh Napier University / AHRC Creative Industries Clusters Programme) (2020) · <a href="https://lighthousedata.io/data/edinburgh-fringe-2020-twitter-posts-analyzed" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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