B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
63%
63% -- buyer trust in technical experts share for B2B buyers (2025)
63% of B2B buyers trust technical experts over sales reps according to the Edelman Trust Barometer.
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Lighthouse Research Team
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Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier C
https://www.visionarygrid.studio/blog/why-your-b2b-service-business-doesnt-have-a-lead-problem-and-w… ↗
Source Article
Why Your B2B Service Business Doesn't Have a Lead Problem (And What To
Why Your B2B Service Business Doesn't Have a Lead Problem (And What To Do About It)
How high-performing businesses convert 3-5x more prospects from the same traffic—without discounting or chasing
There's a persistent myth in B2B services that keeps talented business owners stuck:
"If we just get mor…
Original Research
Edelman
· Original study ↗
Methodology
Blog citing Edelman Trust Barometer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 63% buyer trust in technical experts share. Source: Edelman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edelman-trust-technical-experts-63pct
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<blockquote cite="https://lighthousedata.io/data/edelman-trust-technical-experts-63pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- buyer trust in technical experts share for B2B buyers<br><small>Source: Edelman (2025) · <a href="https://lighthousedata.io/data/edelman-trust-technical-experts-63pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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