B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

82%

82% -- consumer message repetition threshold rate for consumers in Japan (2012)

Name: Consumer Message Repetition Threshold Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2012 · Edelman

According to Edelman global research, 82% of people in Japan need to hear things 3 to 5 times across different media channels before it sinks in and overcomes skepticism.

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Attribution: Edelman View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

82%

Unit

Percentage

Data Vintage

2012

Entity

consumers in Japan

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Edelman Primary Tier B

http://thinktopia.com/2012/03/29/marketers-master-their-3ps-push-pull-portal/ ↗

Confidence: 28/100 Vintage: 2012 Channel: Common Crawl

Source Article

Marketers Master Their 3Ps: Push, Pull, Portal

Original Research

Edelman · Original study ↗

Methodology

Edelman global research, as cited in article

Methodology documented

Segmentation

Industrymarketing RegionJP RoleAll marketers

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Plain Text

consumers in Japan: 82% consumer message repetition threshold rate. Source: Edelman (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edelman-japan-82-pct-repetition

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<blockquote cite="https://lighthousedata.io/data/edelman-japan-82-pct-repetition" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- consumer message repetition threshold rate for consumers in Japan<br><small>Source: Edelman (2012) · <a href="https://lighthousedata.io/data/edelman-japan-82-pct-repetition" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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