B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- consumer message repetition threshold rate for global consumers (2012)
According to Edelman global research, 63% of people globally need to hear things 3 to 5 times across different media channels before it sinks in and overcomes skepticism.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier B
http://thinktopia.com/2012/03/29/marketers-master-their-3ps-push-pull-portal/ ↗
Source Article
Marketers Master Their 3Ps: Push, Pull, Portal
Original Research
Edelman
· Original study ↗
Methodology
Edelman global research, as cited by Steve Rubel
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 63% consumer message repetition threshold rate. Source: Edelman (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edelman-63-pct-hear-three-to-five-times
HTML Embed
<blockquote cite="https://lighthousedata.io/data/edelman-63-pct-hear-three-to-five-times" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- consumer message repetition threshold rate for global consumers<br><small>Source: Edelman (2012) · <a href="https://lighthousedata.io/data/edelman-63-pct-hear-three-to-five-times" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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