B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

22 -- brand trust score drop for AI-identified content (consumers) (2026)

Name: Brand Trust Score Drop Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2026 · Edelman

The 2026 Edelman Trust Barometer identified a 22-point drop in brand trust scores when consumers recognize content as AI-generated.

Cite this stat Share How we verify

Attribution: Edelman View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

Unit

Score

Data Vintage

2026

Entity

AI-identified content (consumers)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Edelman Primary Tier B

https://rule1.ai/articles/ad-creatives-ai ↗

Confidence: 53/100 Vintage: 2026 Channel: Wayback

Source Article

Ad Creatives AI: How to Generate, Analyze, and Scale Winning Ads | rule1

Check out our AI Agent.Learn more Ad Creatives AI: How to Generate, Analyze, and Scale Winning Ads AI ad creatives cover two distinct sides: generation and analysis. Here's what each tool category does, real performance data, and how to pick the right stack. AI has split the ad creative workflow int…

Original Research

Edelman · Original study ↗

Methodology

Edelman Trust Barometer 2026

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

AI-identified content (consumers): 22 brand trust score drop. Source: Edelman (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edelman-ai-content-trust-drop

HTML Embed

<blockquote cite="https://lighthousedata.io/data/edelman-ai-content-trust-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22</strong> -- brand trust score drop for AI-identified content (consumers)<br><small>Source: Edelman (2026) · <a href="https://lighthousedata.io/data/edelman-ai-content-trust-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →