B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75.1%
75.1% -- share of shoppers positively influenced by edd display for online shoppers (2025)
75.1% of shoppers said putting an estimated delivery date on the product page or in the cart positively influences their decision to buy.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75.1%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
TheGood
Primary
Tier B
https://www.nextuple.com/blog/estimated-delivery-dates-improve-conversions-across-the-shopping-journ… ↗
Source Article
Estimated Delivery Dates Improve Conversions | Nextuple
While shopping online, we must have probably come across estimated delivery date (EDD) displays for products - helping us determine whether our item would arrive before our child's birthday or not, for example. Or if we are picking up in the store, what time slot is it soonest available to pick up? …
Original Research
TheGood
· Original study ↗
Methodology
Survey by TheGood.com, cited by Nextuple
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online shoppers: 75.1% share of shoppers positively influenced by edd display. Source: TheGood (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edd-positive-influence-75-1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/edd-positive-influence-75-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75.1%</strong> -- share of shoppers positively influenced by edd display for online shoppers<br><small>Source: TheGood (2025) · <a href="https://lighthousedata.io/data/edd-positive-influence-75-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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