B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10
10 -- campaign roi for The Economist (2024)
The Economist's programmatic ad campaign increased ROI by a factor of 10.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10
Unit
Multiple
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thecolourmoon.com
Primary
Tier C
https://thecolourmoon.com/blog/latest-digital-marketing-trends-in-december-2022/ ↗
Source Article
Latest Digital Marketing trends in December 2022
The latest Digital Marketing trends in April 2024 were shaped by showy brand ads and interactive promotions, but there was also a notable recurrence of businesses presenting purpose-driven, socially conscious messaging. Great trends and new features in the field of digital marketing were celebrated …
Original Research
thecolourmoon.com
· Original study ↗
Methodology
Case study of The Economist programmatic ad campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Economist: 10 campaign roi. Source: thecolourmoon.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/economist-programmatic-roi
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<blockquote cite="https://lighthousedata.io/data/economist-programmatic-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10</strong> -- campaign roi for The Economist<br><small>Source: thecolourmoon.com (2024) · <a href="https://lighthousedata.io/data/economist-programmatic-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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