B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- pageviews increase after inp improvement for The Economic Times (2025)
The Economic Times saw a 43% increase in pageviews after cutting its INP nearly fourfold.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google web.dev
Primary
Tier A
https://www.harper.fast/resources/inp-is-the-new-seo-north-star-how-to-optimize-for-googles-most-imp… ↗
Source Article
INP Is the New SEO North Star: How to Optimize for Google’s Most Important Metric
For years, search engine optimization has revolved around keywords, backlinks, and site structure. With the introduction of Interaction to Next Paint (INP) as the official Core Web Vitals metric for responsiveness in March 2024, Google redefined the priorities for performance-based SEO. INP centers …
Original Research
Google web.dev
· Original study ↗
Methodology
web.dev INP report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Economic Times: 43% pageviews increase after inp improvement. Source: Google web.dev (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/economic-times-pageviews-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/economic-times-pageviews-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- pageviews increase after inp improvement for The Economic Times<br><small>Source: Google web.dev (2025) · <a href="https://lighthousedata.io/data/economic-times-pageviews-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.