B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- return rate customer error for eCommerce returns (2024)
20% to 25% of eCommerce returns are caused by customer error rather than product issues.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Narvar
Primary
Tier B
https://accounteditor.com/blog/can-customers-edit-orders-on-shopify ↗
Source Article
Why Self-Service Order Editing Matters for Shopify Stores
Original Research
Narvar
· Original study ↗
Methodology
Source: Narvar 2024 Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce returns: 20% return rate customer error. Source: Narvar (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce_returns_customer_error
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<blockquote cite="https://lighthousedata.io/data/ecommerce_returns_customer_error" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- return rate customer error for eCommerce returns<br><small>Source: Narvar (2024) · <a href="https://lighthousedata.io/data/ecommerce_returns_customer_error" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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