B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8.5%
8.5% -- conversion rate lift for eCommerce brands using UGC video (2025)
Product pages that include UGC see an 8.5% lift in conversion.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Videowise
Primary
Tier B
https://videowise.com/blog/ugc-video-meaning ↗
Source Article
What is User Generated Video Content (UGC) and Why Do You Need It? | Videowise
Video strategies
June 9, 2025
While using videos is one of the most effective form of marketing these days, videos made by brands just don’t cut it.
Nowadays, consumers don’t want to hear about products solely from a brand as it is evident that the brand is trying to sell it to them. Instead, they w…
Original Research
Videowise
· Original study ↗
Methodology
Product pages with UGC video see this lift.
Methodology documented
Segmentation
IndustryeCommerce
Channelcontent
Cite this stat
Plain Text
eCommerce brands using UGC video: 8.5% conversion rate lift. Source: Videowise (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-ugc-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-ugc-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.5%</strong> -- conversion rate lift for eCommerce brands using UGC video<br><small>Source: Videowise (2025) · <a href="https://lighthousedata.io/data/ecommerce-ugc-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.