B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32.1%
32.1% -- organic traffic for e-commerce sites (2023)
E-commerce sites saw a 32.1% increase in organic traffic after implementing AMP.
- Study only examines 60 days of data (30 days before vs 30 days after AMP implementation)
- Seasonality and market conditions may affect results
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32.1%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
searchenginejournal.com
Primary
Tier A
https://www.searchenginejournal.com/study-shows-amp-can-lead-to-increase-in-organic-search-traffic/2… ↗
Source Article
Study Shows AMP Can Lead to Increase in Organic Search Traffic
A study on the impact of accelerated mobile pages (AMP) on search performance shows a positive correlation between AMP and organic traffic.
Stone Temple and WompMobile collaborated on what they say is the first comprehensive, large-scale study of AMP.
The study examines the performance of 26 web dom…
Original Research
searchenginejournal.com
· Original study ↗
Methodology
Comparison of site data 30 days before and after AMP implementation.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
e-commerce sites: 32.1% organic traffic. Source: searchenginejournal.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-traffic-increase
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<blockquote cite="https://lighthousedata.io/data/ecommerce-traffic-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32.1%</strong> -- organic traffic for e-commerce sites<br><small>Source: searchenginejournal.com (2023) · <a href="https://lighthousedata.io/data/ecommerce-traffic-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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