B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- share of ecommerce sites lacking thematic filters for US largest e-commerce sites (2016)
In 2016, 20% of America's largest e-commerce sites tested by Baymard Institute did not provide thematic filters despite selling products with obvious thematic characteristics.
- despite selling products with obvious thematic characteristics
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2016
Entity
Sample Size
50
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://gate-software.com/en/advantages-of-good-ecommerce-filters-in-your-store/ ↗
Source Article
Advantages of good eCommerce filters in your store
Filtering is one of the most neglected areas in e-commerce platforms. Athough it is easy to implement, very often e-shops don’t have any filters on the product listing, or they are unintuitive or even distract the buyer. Ecommerce filters are to improve usability and not to complicate the activities…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute usability testing of 50 large US e-commerce sites
Methodology documented
Segmentation
IndustryeCommerce
Company SizeEnterprise
RegionUS
Cite this stat
Plain Text
US largest e-commerce sites: 20% share of ecommerce sites lacking thematic filters. Source: Baymard Institute (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-sites-missing-thematic-filters-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-sites-missing-thematic-filters-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of ecommerce sites lacking thematic filters for US largest e-commerce sites<br><small>Source: Baymard Institute (2016) · <a href="https://lighthousedata.io/data/ecommerce-sites-missing-thematic-filters-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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