B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- share of ecommerce sites with good product page experience for e-commerce sites (2025)
About 49% of e-commerce sites deliver a truly good product page experience according to Baymard Institute research.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://www.rainstormstudio.com.au/blogs/e-commerce-blog/product-page-optimisation ↗
Source Article
Product page optimisation: quick wins (with real-world examples from top Aussie brands)
Chances are your customers aren’t starting their journey on your homepage. They’re landing directly on a product page, often from Google Shopping, a paid ad, or a social post. That means your product detail page (PDP) isn’t just a showcase, it’s your sales pitch, customer service desk, and trust bui…
Original Research
Baymard Institute
· Original study ↗
Methodology
Citing Baymard Institute research; secondary source
Methodology documented
Segmentation
IndustryeCommerce
RegionAPAC
Channelcontent
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Plain Text
e-commerce sites: 49% share of ecommerce sites with good product page experience. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-sites-good-product-page-experience
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<blockquote cite="https://lighthousedata.io/data/ecommerce-sites-good-product-page-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of ecommerce sites with good product page experience for e-commerce sites<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/ecommerce-sites-good-product-page-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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