B
Evidence Grade B
Graded
under review
Safe to Cite
Current
43%
43% -- pct ecommerce shoppers going directly to search bar for e-commerce shoppers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://www.bisandigital.com/monitizing-site-search-queries/ ↗
Source Article
Monitizing Site Search Queries for the new Answer Economy
I have been writing about how companies must embrace this new Answer and Recommendation environment called the Answer Economy, starting with designating a VP of Answers and implementing an Answer Management framework. One of the key steps of this process is for companies to spend time mining their o…
Original Research
Forrester
· Original study ↗
Methodology
Forrester research on e-commerce shopper navigation behavior, as cited by the article author; original survey methodology not detailed in this article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce shoppers: 43% pct ecommerce shoppers going directly to search bar. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-shoppers-go-directly-to-search-bar
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<blockquote cite="https://lighthousedata.io/data/ecommerce-shoppers-go-directly-to-search-bar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- pct ecommerce shoppers going directly to search bar for e-commerce shoppers<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/ecommerce-shoppers-go-directly-to-search-bar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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