B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20.5%
20.5% -- ecommerce share of worldwide retail sales for Global e-commerce (share of total worldwide retail sales) (2025)
E-commerce is projected to account for 20.5% of worldwide retail sales in 2025.
- Projected figure
- Attributed to verified e-commerce marketing statistics without original primary source named
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ascendlymarketing.com
Primary
Tier C
https://ascendlymarketing.com/ecommerce-marketing-strategy/ ↗
Source Article
Your Ecommerce Marketing Strategy A Step-by
Original Research
ascendlymarketing.com
· Original study ↗
Methodology
Article attributes figure to 'verified e-commerce marketing statistics' without naming the original publisher; it is a projection for 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global e-commerce (share of total worldwide retail sales): 20.5% ecommerce share of worldwide retail sales. Source: ascendlymarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-share-of-worldwide-retail-sales-2025
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<blockquote cite="https://lighthousedata.io/data/ecommerce-share-of-worldwide-retail-sales-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.5%</strong> -- ecommerce share of worldwide retail sales for Global e-commerce (share of total worldwide retail sales)<br><small>Source: ascendlymarketing.com (2025) · <a href="https://lighthousedata.io/data/ecommerce-share-of-worldwide-retail-sales-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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