B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21%
21% -- ecommerce share of grocery sales for grocery e-commerce (2025)
Current estimates predict e-commerce will account for about 21% of total grocery sales by 2025.
- Forward-looking estimate cited without naming original research source
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
birlasoft.com
Primary
Tier C
https://www.birlasoft.com/articles/post-pandemic-tech-led-innovations-in-f-and-b-industry ↗
Source Article
Post-Pandemic Tech
Original Research
birlasoft.com
· Original study ↗
Methodology
Forward-looking estimate cited only as 'current estimates' in a Birlasoft vendor article; original research source not named. Measures projected e-commerce penetration of total grocery sales by 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
grocery e-commerce: 21% ecommerce share of grocery sales. Source: birlasoft.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-share-of-grocery-sales-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-share-of-grocery-sales-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- ecommerce share of grocery sales for grocery e-commerce<br><small>Source: birlasoft.com (2025) · <a href="https://lighthousedata.io/data/ecommerce-share-of-grocery-sales-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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