B Evidence Grade B Safe to Cite Dated

$50

$50 -- average order value for ecommerce business (2022)

Name: Average Order Value Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2022 · SocialSnowball

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Attribution: SocialSnowball View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

$50

Unit

Currency Usd

Data Vintage

2022

Entity

ecommerce business

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

SocialSnowball Primary Tier A

https://www.socialsnowball.io/post/the-holy-trifecta-of-ecommerce-scale ↗

Confidence: 91/100 Vintage: 2022 Channel: Deep Crawl

Source Article

How to Read Your Ad Performance Data Like an Expert-level CMO - heavysignal.co

How to Read Your Ad Performance Data Like an Expert-level CMO Start Thinking Like a CMO If you’re a new founder who is running their own ads, or you’re a new CMO or growth marketer who somehow got a job they aren’t super qualified for (don’t worry, I won’t tell) & you’re trying to learn the ropes of…

Also cited by

socialsnowball.io https://www.socialsnowball.io/post/the-holy-trifecta-of-ecommerce-scale

2026-08-16

statista.com https://www.statista.com/

2026-08-15

triplewhale.com https://www.triplewhale.com/

2026-08-15

Original Research

SocialSnowball · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

ecommerce business: $50 average order value. Source: SocialSnowball (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-scale-aov-example

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<blockquote cite="https://lighthousedata.io/data/ecommerce-scale-aov-example" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$50</strong> -- average order value for ecommerce business<br><small>Source: SocialSnowball (2022) · <a href="https://lighthousedata.io/data/ecommerce-scale-aov-example" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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