B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4
4 -- ad attributed roas benchmark for e-commerce stores (2026)
An ad-attributed ROAS of above 4x is a benchmark for scalability in Ecomm Breakthrough's framework.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ecomm Breakthrough
Primary
Tier C
https://ascendlymarketing.com/ecommerce-marketing-strategy/ ↗
Source Article
Your Ecommerce Marketing Strategy A Step-by
Original Research
Ecomm Breakthrough
· Original study ↗
Methodology
Framework benchmark cited from Ecomm Breakthrough
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
e-commerce stores: 4 ad attributed roas benchmark. Source: Ecomm Breakthrough (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-roas-scalability-benchmark-4x
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<blockquote cite="https://lighthousedata.io/data/ecommerce-roas-scalability-benchmark-4x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- ad attributed roas benchmark for e-commerce stores<br><small>Source: Ecomm Breakthrough (2026) · <a href="https://lighthousedata.io/data/ecommerce-roas-scalability-benchmark-4x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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