B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
22%
22% -- share of ecommerce returns due to photo mismatch for eCommerce returns (2024)
22% of eCommerce returns occur because the ordered items look different from their product photos.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fulfilrr.com
Primary
Tier C
https://fulfilrr.com/product-photography/ ↗
Source Article
10 Great Tips on Optimising my Product Photography for eCommerce
So, you’re an up and coming eCommerce retailer. Things are going fairly well, but you’re looking for ways to excel your brand and sales, and ultimately set yourself apart from competition. What’s the best course of action?
Well, there are many actions that can be taken at this stage to provide the ‘…
Original Research
fulfilrr.com
· Original study ↗
Methodology
Unattributed research reference in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce returns: 22% share of ecommerce returns due to photo mismatch. Source: fulfilrr.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-returns-product-photo-mismatch
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<blockquote cite="https://lighthousedata.io/data/ecommerce-returns-product-photo-mismatch" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- share of ecommerce returns due to photo mismatch for eCommerce returns<br><small>Source: fulfilrr.com (2024) · <a href="https://lighthousedata.io/data/ecommerce-returns-product-photo-mismatch" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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