B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
59%
59% -- share of ecommerce sites with retention as top goal for e-commerce websites (2024)
59% of e-commerce websites cite customer retention as their top goal, surpassing conversion and acquisition.
- Attributed to 'a recent report' without specific study name
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thundersf.com
Primary
Tier C
https://www.thundersf.com/blog/is-2024-the-year-for-leveraging-customer-loyalty ↗
Source Article
Is 2024 the year for leveraging customer loyalty? | Thunder
Is 2024 the year for leveraging customer loyalty?
BLOG
Is 2024 the year for leveraging customer loyalty?
According to a recent report, customer retention has now become the top goal for e-commerce websites, for example, standing at 59%. It overtook conversion (55%) and acquisition (45%). If your bus…
Original Research
thundersf.com
· Original study ↗
Methodology
Cited as 'a recent report' without naming the original survey; retention overtook conversion and acquisition as the primary e-commerce goal.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce websites: 59% share of ecommerce sites with retention as top goal. Source: thundersf.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-retention-top-goal-59
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<blockquote cite="https://lighthousedata.io/data/ecommerce-retention-top-goal-59" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of ecommerce sites with retention as top goal for e-commerce websites<br><small>Source: thundersf.com (2024) · <a href="https://lighthousedata.io/data/ecommerce-retention-top-goal-59" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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