B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- repeat customer rate for eCommerce stores (2023)
The average repeat customer rate for eCommerce is between 20% and 40%.
- reported as a range of 20-40%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
productpreneurmarketing.com
Primary
Tier C
https://www.productpreneurmarketing.com/what-does-a-successful-ecommerce-business-look-like/ ↗
Source Article
What Does A Successful eCommerce Business Look Like?
& How To Make AND Keep More Profits!
Recently I was asked by someone, ‘what does a successful ecommerce business look like? It looks like I’m making a lot of money, but there’s never anything much left at the end of the month!’
The person asking the question has an existing online store and has expe…
Original Research
productpreneurmarketing.com
· Original study ↗
Methodology
Range 20-40%; midpoint extracted. Source cites unspecified research.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce stores: 20% repeat customer rate. Source: productpreneurmarketing.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-repeat-customer-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-repeat-customer-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- repeat customer rate for eCommerce stores<br><small>Source: productpreneurmarketing.com (2023) · <a href="https://lighthousedata.io/data/ecommerce-repeat-customer-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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