B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- referral attribution loss rate for e-commerce referral apps (2026)
Standard e-commerce referral apps can lose 20% to 30% of referral attributions due to cross-device usage.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Extole
Primary
Tier C
https://viralref.com/blog/shopify-referral-program ↗
Source Article
Shopify Referral Program: A Guide for Square Merchants
Shopify Referral Program: A Guide for Square Merchants
Searching for a Shopify referral program but run your service business on Square? Learn why e-commerce models fail and how to build a program that works.
Most advice around a shopify referral program starts from the wrong place. It assumes you r…
Original Research
Extole
· Original study ↗
Methodology
Range 20%-30% cited from Extole's guide to e-commerce referrals for Shopify retailers; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce referral apps: 20% referral attribution loss rate. Source: Extole (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-referral-attribution-loss-cross-device
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-referral-attribution-loss-cross-device" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- referral attribution loss rate for e-commerce referral apps<br><small>Source: Extole (2026) · <a href="https://lighthousedata.io/data/ecommerce-referral-attribution-loss-cross-device" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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