B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- share of ecommerce purchases driven by price comparison services for e-commerce purchases (2025)
Around 20% of all e-commerce purchases across categories are driven via price comparison services.
- Stated as an estimate/assumption ('Det antas at rundt 20 %')
- No original study or data source is cited
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
moogruppen.no
Primary
Tier C
https://moogruppen.no/prisstrategier-og-rabatter-innen-ecommerce ↗
Source Article
Prisstrategier og rabatter innen eCommerce - Moo Gruppen
Pris og rabatt | Strategier for eCommerce-bedrifter
Dersom du driver nettbutikk, er du helt avhengig av å ha en vellykket prisstrategi. En strategi for pris og rabatter kan være nøkkelen til suksess, da de fleste forbrukere har pris som en avgjørende faktor når kjøp skal gjennomføres.
Det antas at r…
Original Research
moogruppen.no
· Original study ↗
Methodology
Blog states 'it is assumed' — original research source not cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce purchases: 20% share of ecommerce purchases driven by price comparison services. Source: moogruppen.no (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-purchases-via-price-comparison-20pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-purchases-via-price-comparison-20pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of ecommerce purchases driven by price comparison services for e-commerce purchases<br><small>Source: moogruppen.no (2025) · <a href="https://lighthousedata.io/data/ecommerce-purchases-via-price-comparison-20pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.