B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- share of ecommerce purchases made from bathroom for US e-commerce (2022)
20% of all e-commerce purchases are made from the bathroom.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
vivaspot.com
Primary
Tier C
https://www.vivaspot.com/2022/03/22/shreddin-custom-engagement/ ↗
Source Article
Shreddin’ the Customer Engagement Gap
Brick & Mortar retailers have been having a bumpy ride as of late. According to a recent survey by BigCommerce.com 96% of Americans shop online vs. 65% who actually visit a brick & mortar store; a trend exacerbated by the Covid-19 Pandemic.
However, it is not a total face-plant. Consumers are ventur…
Original Research
vivaspot.com
· Original study ↗
Methodology
Cited by VivaSpot; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US e-commerce: 20% share of ecommerce purchases made from bathroom. Source: vivaspot.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-purchases-from-bathroom-20pct
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<blockquote cite="https://lighthousedata.io/data/ecommerce-purchases-from-bathroom-20pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of ecommerce purchases made from bathroom for US e-commerce<br><small>Source: vivaspot.com (2022) · <a href="https://lighthousedata.io/data/ecommerce-purchases-from-bathroom-20pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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