B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- promotion budget savings rate for E-commerce companies (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.aurocrm.com/why-is-marketing-automation-a-necessary-asset-for-the-e-commerce-site/ ↗
Source Article
Marketing Automation for E-commerce Website
Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce companies: 15% promotion budget savings rate. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-promotion-budget-savings-marketing-automation
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<blockquote cite="https://lighthousedata.io/data/ecommerce-promotion-budget-savings-marketing-automation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- promotion budget savings rate for E-commerce companies<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/ecommerce-promotion-budget-savings-marketing-automation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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