B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- repeat purchase rate growth for e-commerce businesses (2026)
Loyalty program automation increases repeat purchase rates by 25% for an e-commerce retailer.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Nimble
Primary
Tier B
https://www.nimble.com/blog/best-examples-of-marketing-automation-with-crm-maximizing-efficiency-and… ↗
Source Article
Best Examples of Marketing Automation with CRM in 2026
Last updated:
Marketing automation and customer relationship management (CRM) systems are a powerful combination for businesses looking to streamline their marketing efforts, enhance customer engagement, and drive revenue.
Together, they allow companies to automate repetitive tasks, track customer i…
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Original Research
Nimble
· Original study ↗
Methodology
Loyalty program automation
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce businesses: 25% repeat purchase rate growth. Source: Nimble (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-personalization-customer-retention
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<blockquote cite="https://lighthousedata.io/data/ecommerce-personalization-customer-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- repeat purchase rate growth for e-commerce businesses<br><small>Source: Nimble (2026) · <a href="https://lighthousedata.io/data/ecommerce-personalization-customer-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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