B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$98
$98 -- average paid cost per lead for eCommerce industry (2026)
The average paid cost per lead for eCommerce is $98.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$98
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rysevisibility.com
Primary
Tier C
https://rysevisibility.com/blog/is-seo-worth-it-for-small-business-this-year/ ↗
Source Article
Is SEO Worth It for Small Businesses in 2026? (Data-Backed Insights + Screenshots) | RyseVisibility
If you run a small business in your local area, you’ve probably heard it a thousand times:
“You need SEO.”
But let’s cut through the noise. SEO isn’t magic—and it’s not always simple. It takes time, effort, and money.
So here’s the real questions: Is it worth it? Will SEO actually bring more custome…
Original Research
rysevisibility.com
· Original study ↗
Methodology
Industry CPL data table in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce industry: $98 average paid cost per lead. Source: rysevisibility.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-paid-cpl
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<blockquote cite="https://lighthousedata.io/data/ecommerce-paid-cpl" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$98</strong> -- average paid cost per lead for eCommerce industry<br><small>Source: rysevisibility.com (2026) · <a href="https://lighthousedata.io/data/ecommerce-paid-cpl" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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