B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18.4%
18.4% -- share of ecommerce orders for email marketing channel (2026)
On average, email marketing drives 18.4% of eCommerce orders.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bizibl.com
Primary
Tier C
https://bizibl.com/marketing/download/using-reviews-increase-your-conversions ↗
Source Article
Using Reviews To Increase Your Conversions
Original Research
bizibl.com
· Original study ↗
Methodology
Aggregate figure cited in Bizibl guide; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing channel: 18.4% share of ecommerce orders. Source: bizibl.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-orders-email-18-4pct
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<blockquote cite="https://lighthousedata.io/data/ecommerce-orders-email-18-4pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.4%</strong> -- share of ecommerce orders for email marketing channel<br><small>Source: bizibl.com (2026) · <a href="https://lighthousedata.io/data/ecommerce-orders-email-18-4pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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