B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- ecommerce retailers sending email morning share for eCommerce retailers (Netherlands, Spotler Group client data) (2022)
Around 25% of eCommerce retailers send their marketing emails first thing in the morning.
- Approximated as 'around 25%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
986,000
Geography
NL
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Spotler Group
Primary
Tier A
https://spotlergroup.com/blog/3-things-to-learn-from-the-dutch-email-marketing-benchmark-2022 ↗
Source Article
3 Things To Learn from the Dutch Email Marketing Benchmark 2022
Through our portfolio of SaaS vendors, we have fantastic access to a wealth of email marketing data at Spotler Group. We make this data available in various insight reports across the group, consistent with our mission to help marketers succeed and grow their businesses.
A great example is our annua…
Original Research
Spotler Group
· Original study ↗
Methodology
Around 25% of eCommerce retailer peers send email first thing in the morning, while the benchmark found the highest click-through rate occurs mid-afternoon (no exact CTR value given for mid-afternoon). Dataset: 15.9 billion emails from 986,000 campaigns across 5,525 companies.
Methodology documented
Segmentation
IndustryeCommerce
RegionNL
RoleAll marketers
Channelemail
Cite this stat
Plain Text
eCommerce retailers (Netherlands, Spotler Group client data): 25% ecommerce retailers sending email morning share. Source: Spotler Group (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-morning-email-send-share-dutch-2022
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<blockquote cite="https://lighthousedata.io/data/ecommerce-morning-email-send-share-dutch-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ecommerce retailers sending email morning share for eCommerce retailers (Netherlands, Spotler Group client data)<br><small>Source: Spotler Group (2022) · <a href="https://lighthousedata.io/data/ecommerce-morning-email-send-share-dutch-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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