B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1%
1% -- monthly user retention rate for ecommerce (2021)
According to Mixpanel's Product Benchmarks Report, the average ecommerce monthly user retention rate is 1%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
50
Methodology
45
Freshness
78
Source
Mixpanel
Primary
Tier A
https://absoluteweb.com/announcing-2022-state-subscription-commerce-report-recharge/ ↗
Source Article
Announcing The 2022 State Of Subscription Commerce Report | Ecommerce Fastlane
Published:
September 3, 2023
We are excited to bring you this year’s State of Subscription Commerce report, detailing key insights and takeaways from 2021.
In 2020, subscription merchants saw accelerated growth, due in large part to lockdowns and quarantines. Consumers traded in their weekly in-pers…
Original Research
Mixpanel
· Original study ↗
Methodology
According to Mixpanel’s Product Benchmarks Report.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
ecommerce: 1% monthly user retention rate. Source: Mixpanel (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-monthly-user-retention-rate-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-monthly-user-retention-rate-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- monthly user retention rate for ecommerce<br><small>Source: Mixpanel (2021) · <a href="https://lighthousedata.io/data/ecommerce-monthly-user-retention-rate-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.