B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- email marketers primary objective brand awareness for eCommerce marketers (2023)
85% of eCommerce marketers report that their primary objective with email marketing is to increase brand awareness.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.mariart.com.au/insights/how-to-increase-brand-awareness-10-proven-strategies-for-growth/ ↗
Source Article
Enhance Brand Recognition with Smart Tactics
Wondering how to increase brand awareness? Ready to embark on a brand awareness campaign? Here we explore why brand awareness is a crucial pillar of growth – and the secrets to enhancing brand awareness for business success.
The ‘why’ of brand awareness campaigns
So, what is brand awareness – and wh…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot Blog survey data cited in Mariart blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce marketers: 85% email marketers primary objective brand awareness. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-marketers-email-brand-awareness-2023
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<blockquote cite="https://lighthousedata.io/data/ecommerce-marketers-email-brand-awareness-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- email marketers primary objective brand awareness for eCommerce marketers<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/ecommerce-marketers-email-brand-awareness-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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