B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
0.1%
0.1% -- ecommerce market share for comercio electrónico en México (2023)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Kantar
Primary
Tier A
https://kantar.com/latin-america/inspiracion/retail/40-de-los-hogares-mexicanos-compran-en-linea ↗
Source Article
40% de los hogares mexicanos compran en línea
En Kantar consultamos a las familias mexicanas para saber qué es lo que más compran a través del E-commerce. 40% de los hogares compran artículos en línea y en promedio adquieren 3 categorías. El Top 5 de las cosas que compran a través de esta vía son: Ropa (19%), Calzado (16%), Electrónicos (10%), …
Original Research
Kantar
· Original study ↗
Methodology
Kantar analysis of e-commerce market
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
comercio electrónico en México: 0.1% ecommerce market share. Source: Kantar (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-market-share-mexico
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<blockquote cite="https://lighthousedata.io/data/ecommerce-market-share-mexico" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- ecommerce market share for comercio electrónico en México<br><small>Source: Kantar (2023) · <a href="https://lighthousedata.io/data/ecommerce-market-share-mexico" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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