B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- funnel drop off rate product view to add to cart for ecommerce stores (2026)
Ecommerce funnels typically lose 60% to 70% of shoppers between product view and add-to-cart.
- Reported as a range from 60% to 70%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ElectroIQ
Primary
Tier C
https://rebusadvertising.com/blogs/ecommerce-sales-funnel-optimization/ ↗
Source Article
Ecommerce Sales Funnel Optimization: A 2026 Guide
Ecommerce Sales Funnel Optimization: A 2026 Guide
You're probably in one of two situations right now. Your store is getting traffic, but sales feel stubbornly flat. Or sales are coming in, but every month feels harder than it should, because you keep buying more traffic to make up for a funnel that …
Original Research
ElectroIQ
· Original study ↗
Methodology
Range reported by ElectroIQ sales funnel statistics breakdown; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce stores: 60% funnel drop off rate product view to add to cart. Source: ElectroIQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-funnel-drop-product-to-cart
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-funnel-drop-product-to-cart" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- funnel drop off rate product view to add to cart for ecommerce stores<br><small>Source: ElectroIQ (2026) · <a href="https://lighthousedata.io/data/ecommerce-funnel-drop-product-to-cart" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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