B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- first time buyer no repeat rate for ecommerce stores (first-time buyers) (2025)
For most ecommerce stores, over 60% of first-time buyers never place a second order.
- Floor value of 'over 60%'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WebMedic
Primary
Tier B
https://webmedic.com/customer-lifetime-value-first-100-days ↗
Source Article
Customer Lifetime Value: First 100 Days | WebMedic
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Original Research
WebMedic
· Original study ↗
Methodology
Stated as 'over 60%' — floor value used. WebMedic assertion based on Shopify store audits run across Malaysia and Singapore; no formal survey methodology disclosed. Article publication date not stated; fallback year used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce stores (first-time buyers): 60% first time buyer no repeat rate. Source: WebMedic (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-first-time-buyer-no-repeat
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<blockquote cite="https://lighthousedata.io/data/ecommerce-first-time-buyer-no-repeat" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- first time buyer no repeat rate for ecommerce stores (first-time buyers)<br><small>Source: WebMedic (2025) · <a href="https://lighthousedata.io/data/ecommerce-first-time-buyer-no-repeat" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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