B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- ecommerce business failure rate for eCommerce businesses (2023)
According to Forbes, 90% of eCommerce businesses fail within the first four months of launch.
- Secondary citation citing a Forbes article without detailing methodology or specific timeframe of the underlying study
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Lighthouse Research Team
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Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.ewizcommerce.com/blog/whats-holding-back-your-b2c-ecommerce-business/ ↗
Source Article
What's Holding Back Your B2C eCommerce Business
In 2022, the worldwide internet user population was estimated to be 5.3 billion, which translates to 66% of the global population. This large user base is one of the reasons why the eCommerce market reached a valuation of USD 16.6 trillion in the same year.
It’s 2023, and we’d like to believe that b…
Original Research
Forbes
· Original study ↗
Methodology
Cited from a Forbes article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce businesses: 90% ecommerce business failure rate. Source: Forbes (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-failure-rate-90pct
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<blockquote cite="https://lighthousedata.io/data/ecommerce-failure-rate-90pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- ecommerce business failure rate for eCommerce businesses<br><small>Source: Forbes (2023) · <a href="https://lighthousedata.io/data/ecommerce-failure-rate-90pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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