B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

$0.24

$0.24 -- average revenue per email for Segmented Emails (2018)

Name: Average Revenue Per Email Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2018 · Omnisend

Omnisend data showed that segmented emails generated an average revenue rate of $0.24 per email.

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Attribution: Omnisend View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

$0.24

Unit

Currency Usd

Data Vintage

2018

Entity

Segmented Emails

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Omnisend Primary Tier B

https://www.omnisend.com/blog/ecommerce-email-marketing-statistics-infographic/?replytocom=115237 ↗

Confidence: 62/100 Vintage: 2018 Channel: Common Crawl

Source Article

Ecommerce Email Marketing Statistics 2018 [Infographic]

Drive sales on autopilot with ecommerce-focused features See FeaturesOmnisend is excited to present our brand-new infographic on our Ecommerce Email Marketing Statistics for 2018. We analyzed data from over 128,000 email campaigns and automated emails sent by 7,200 brands (more than 964 million emai…

Original Research

Omnisend · Original study ↗

Methodology

Omnisend's data vs. Klaviyo's Email Segmentation Benchmark Report.

Segmentation

IndustryRetail RegionGlobal RoleAll marketers Channelemail

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Plain Text

Segmented Emails: $0.24 average revenue per email. Source: Omnisend (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-email-marketing-stats-2018-5

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ecommerce-email-marketing-stats-2018-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.24</strong> -- average revenue per email for Segmented Emails<br><small>Source: Omnisend (2018) · <a href="https://lighthousedata.io/data/ecommerce-email-marketing-stats-2018-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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