B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

60%

60% -- share of ecommerce sites with duplicate product pages for e-commerce websites (2026)

Name: Share Of Ecommerce Sites With Duplicate Product Pages Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2026 · Screaming Frog

Approximately 60% of e-commerce websites have duplicate product detail pages (PDP).

Approximate value (~60%)
Based on Screaming Frog case studies

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Attribution: Screaming Frog View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2026

Entity

e-commerce websites

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Screaming Frog Primary Tier C

https://inclick.pl/jak-sprawdzic-duplikacje-tresci/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

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Z naszego doświadczenia z polskim rynkiem wynika, że firmy podchodzące strategicznie osiągają 2–3x lepsze wyniki. Wielu właścicieli stron internetowych zastanawia się nad tym co dzieje się w przypadku umieszczenia na ich witrynach treści skopiowanych z innych serwisów. Czasami posiadacze witryn nie …

Original Research

Screaming Frog · Original study ↗

Methodology

Screaming Frog case studies, cited by inclick.pl

Methodology documented

Segmentation

IndustryeCommerce RegionEMEA

Cite this stat

Plain Text

e-commerce websites: 60% share of ecommerce sites with duplicate product pages. Source: Screaming Frog (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-duplicate-pdp-60-percent

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ecommerce-duplicate-pdp-60-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of ecommerce sites with duplicate product pages for e-commerce websites<br><small>Source: Screaming Frog (2026) · <a href="https://lighthousedata.io/data/ecommerce-duplicate-pdp-60-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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