B
Evidence Grade B
Graded
under review
Safe to Cite
Current
7%
7% -- conversion rate loss per second for eCommerce site (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (3)
Aware Digital
Primary
Tier C
https://www.awaredigital.co.uk/blog/the-6-cornerstones-of-great-ecommerce-design ↗
Source Article
The 6 Cornerstones of Great eCommerce Design
Also cited by
forbes.com
https://www.forbes.com/
2026-08-16
amraandelma.com
https://www.amraandelma.com/
2026-08-16
Original Research
Aware Digital
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce site: 7% conversion rate loss per second. Source: Aware Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-design-cornerstones-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-design-cornerstones-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion rate loss per second for eCommerce site<br><small>Source: Aware Digital (2026) · <a href="https://lighthousedata.io/data/ecommerce-design-cornerstones-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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