B
Evidence Grade B
Safe to Cite
Current
$50
$50 -- customer acquisition cost for e-commerce businesses (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$50
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.hubspot.com/glossary/customer-acquisition-cost ↗
Source Article
Customer Acquisition Cost – Definition, FAQs & How HubSpot Helps
Customer Acquisition Cost
Customer acquisition cost represents the total expense required to secure a new customer for your business. This metric encompasses all marketing, advertising, and sales investments divided by the number of customers gained during a specific timeframe.
Understanding this fi…
Original Research
HubSpot
· Original study ↗
Methodology
Range provided, midpoint used
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce businesses: $50 customer acquisition cost. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-customer-acquisition-cost
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<blockquote cite="https://lighthousedata.io/data/ecommerce-customer-acquisition-cost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$50</strong> -- customer acquisition cost for e-commerce businesses<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/ecommerce-customer-acquisition-cost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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