B
Evidence Grade B
Safe to Cite
Dated
$45
$45 -- cost per lead for e-commerce industry (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$45
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
80
Source Trust
50
Citation Chain
50
Independence
30
Methodology
20
Freshness
50
Source
cometly.com
Primary
Tier A
https://www.cometly.com/post/what-is-cost-per-lead ↗
Source Article
Boost ROI: what is cost per lead and how to lower CPL
Cost Per Lead (CPL) is the exact price you pay to generate one new potential customer for your business. Think of it as the health monitor for your marketing budget—it tells you precisely how efficiently your dollars are attracting interested people.
A lower CPL means you're getting more leads for l…
Original Research
cometly.com
· Original study ↗
Methodology
Average CPL for the e-commerce industry.
Methodology documented
Segmentation
Industrymarketing
Channelcommon_crawl
Cite this stat
Plain Text
e-commerce industry: $45 cost per lead. Source: cometly.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-cpl-2023
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<blockquote cite="https://lighthousedata.io/data/ecommerce-cpl-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$45</strong> -- cost per lead for e-commerce industry<br><small>Source: cometly.com (2023) · <a href="https://lighthousedata.io/data/ecommerce-cpl-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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