B Evidence Grade B Graded under review Safe to Cite Current

76.5%

76.5% -- average cart abandonment rate direct for direct traffic (2026)

Name: Average Cart Abandonment Rate Direct Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-08

2026 · getshogun.com

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Attribution: getshogun.com View source

Lighthouse Research Team

Last verified: 2026-08-08 · How we verify data →

Source verified Evidence graded

Value

76.5%

Unit

Percentage

Data Vintage

2026

Entity

direct traffic

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

getshogun.com Primary Tier B

https://getshogun.com/guides/ecommerce-conversion-rate-optimization ↗

Confidence: 62/100 Vintage: 2026 Channel: Common Crawl

Source Article

Ecommerce conversion rate optimization 101 (with benchmarks)

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2026-08-16

Original Research

getshogun.com · Original study ↗

Methodology

Monetate

Segmentation

Industrymarketing

Cite this stat

Plain Text

direct traffic: 76.5% average cart abandonment rate direct. Source: getshogun.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-conversion-rate-optimization-101-avg-cart-abandonment-rate-direct

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<blockquote cite="https://lighthousedata.io/data/ecommerce-conversion-rate-optimization-101-avg-cart-abandonment-rate-direct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76.5%</strong> -- average cart abandonment rate direct for direct traffic<br><small>Source: getshogun.com (2026) · <a href="https://lighthousedata.io/data/ecommerce-conversion-rate-optimization-101-avg-cart-abandonment-rate-direct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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