8.82%
8.82% -- conversion rate lift for unnamed eCommerce store (ONTRACK Digital client) (2025-08)
Reordering out-of-stock items to the bottom of product listings and dropdowns resulted in an 8.82% uplift in conversion rate during a 7-day A/B test for an eCommerce store.
- Client identity and absolute sample size are not disclosed
- Test duration was limited to 7 days
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Agency-run A/B test: 7-day duration, 50/50 control vs variation traffic split; reordering out-of-stock items in product listings raised conversion rate from 27.86% (control) to 30.32% (variation); 91% probability of winning reported. Client is anonymized and sample size not stated, limiting citability as an industry benchmark.
<blockquote cite="https://lighthousedata.io/data/ecommerce-conversion-rate-lift-product-reorder" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.82%</strong> -- conversion rate lift for unnamed eCommerce store (ONTRACK Digital client)<br><small>Source: ONTRACK Digital (2025-08) · <a href="https://lighthousedata.io/data/ecommerce-conversion-rate-lift-product-reorder" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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