B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
4%
4% -- high click rate transactional emails for transactional emails (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ecommerce Boost
Primary
Tier B
https://ecommerceboost.io/uncategorized/click-rate-vs-click-through-rate/ ↗
Source Article
Click Rate vs Click Through Rate What Ecommerce Marketers Need to Know
At first glance, Click Rate and Click-Through Rate (CTR) sound like they measure the same thing. They don't. And for busy ecommerce marketers, knowing the difference is critical for understanding what’s actually working in your email program.
The core distinction is simple: Click Rate measures click…
Original Research
Ecommerce Boost
· Original study ↗
Methodology
Well-tested transactional emails can hit 4% or higher click rate.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
transactional emails: 4% high click rate transactional emails. Source: Ecommerce Boost (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-click-rate-vs-ctr-2
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-click-rate-vs-ctr-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- high click rate transactional emails for transactional emails<br><small>Source: Ecommerce Boost (2022) · <a href="https://lighthousedata.io/data/ecommerce-click-rate-vs-ctr-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.