B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- share of sites with mediocre or worse checkout ux for Leading e-commerce sites (2025)
65% of leading e-commerce sites scored 'mediocre or worse' on checkout UX in a Baymard benchmark of 344 sites.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
344
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://www.flowninja.com/blog/bad-ux-vs-good-ux-design-examples ↗
Source Article
10 Bad UX vs Good UX Design Examples for Websites
10 Bad UX vs Good UX Design Examples for Websites
Key takeaways
- First impressions form in 50 milliseconds. Your hero either earns the next scroll or loses the visitor.
- Bad UX is a pipeline problem, not a design problem. Every confused visitor is a demo that does not get booked.
- Context decides…
Original Research
Baymard Institute
· Original study ↗
Methodology
Share of leading e-commerce sites scoring 'mediocre or worse' on checkout UX in the Baymard Institute benchmark covering 344 sites.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Leading e-commerce sites: 65% share of sites with mediocre or worse checkout ux. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-checkout-ux-mediocre-65
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-checkout-ux-mediocre-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of sites with mediocre or worse checkout ux for Leading e-commerce sites<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/ecommerce-checkout-ux-mediocre-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.